Glossary
CTA (Call to Action)
The specific action you want a visitor to take next — book, order, call, or contact you.
Example
"Book a table" is a strong CTA. "Learn more" is a weak one — it doesn't ask for anything specific.
Glossary
The specific action you want a visitor to take next — book, order, call, or contact you.
Example
"Book a table" is a strong CTA. "Learn more" is a weak one — it doesn't ask for anything specific.